What is the average dealer mark up?


What is an "average" mark up on quality or high end audio gear? I realize that there are many manufacturers who force dealers to hold this tight and not disclose, but surely without naming specific manufacturers there are some here that do in fact know the mark up.

Let the fun begin!
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Showing 1 response by bobedwards101

Keystone (2X) is pretty standard for B&M dealers in most consumer goods, except for food and vehicles. That’s why  I ALWAYS compare online sellers (Amazon, Crutchfield, Reverb, and Sweetwater) generally before buying   Last B&M purchase was floor model top of the line Senheiser ‘phones, a Melos DAC and SONOS streamer at a Sacramento dealer Xmas sale. Mostly I buy from Amazon.