the robb report, arch digest, dupont registry and more carry ads for high end hifi companies. they will also contain ads for multi million buck boats, cigars you couldn't buy even if you had the money, and jewelery that
queen elizabeth would be embarassed to wear. placing high end audio ads in "people" magazine however is unlikely to
yield satisfactory return. Still, one would think blowing all your ad budget on audio rags, where readers are already aware of your product is backward too. seeding a new
patch of bare ground occasionally instead of the crowded garden seems logical.
as far as the 30 grand benz goes, it has a star on the hood, but thats about where the comparison to the 70 grand mercedes ends.
b**e seems apathetic towards any aspect of their business apart from marketing. if 10% of the annual ad budget went to actual r&d instead of herbie on t.v., that $0.23 cent 2 inch paper cone they cram in everything would be a distant memory. don't even bother commenting on the 4" "subwoofer". by the way, dr. bose was a gifted theorist and designer, it's just that his conclusions and results were wrong. invaild equations are hardly unusual in tech and engineering endeavors. (you'd think the odds that at least one idea would work were high though, wouldn't you?)
one more little slice of evil from that corp. is a rabid litigation team. Better Off Sueing 'Em than being a positive contributor and respected member of the industry. a recent example supporting "lawyercide" and the viewpoint of "them" towards this wonderful hobbie and all of us in it took place in boston. a new company formed by two of the industry's most regarded leaders built an amp that sent all but the very best scurrying. audiophile sonics, 5 mono channels, 1500 watts, bullet-proof,under 2k$. since the company was in boston and proudly so, they called it
Bostronics. after the expense of putting that name on everything from boxes to lit, and getting a national magazine review praising it as perhaps the best multichannel ever built, the B**e lawyers crawled from the brimstone and demanded the small company change it's name. the current one sounded too much like "bose electronics". the suit was weak as 4" subwoofers and very easy to beat in court. the problem? 3-4 years of battle and min.$50,000 in court costs. read this in a trade journal.
know what? B**e belongs in the outlet malls. next to the fridge magnets store. i sure hope they don't read this.
queen elizabeth would be embarassed to wear. placing high end audio ads in "people" magazine however is unlikely to
yield satisfactory return. Still, one would think blowing all your ad budget on audio rags, where readers are already aware of your product is backward too. seeding a new
patch of bare ground occasionally instead of the crowded garden seems logical.
as far as the 30 grand benz goes, it has a star on the hood, but thats about where the comparison to the 70 grand mercedes ends.
b**e seems apathetic towards any aspect of their business apart from marketing. if 10% of the annual ad budget went to actual r&d instead of herbie on t.v., that $0.23 cent 2 inch paper cone they cram in everything would be a distant memory. don't even bother commenting on the 4" "subwoofer". by the way, dr. bose was a gifted theorist and designer, it's just that his conclusions and results were wrong. invaild equations are hardly unusual in tech and engineering endeavors. (you'd think the odds that at least one idea would work were high though, wouldn't you?)
one more little slice of evil from that corp. is a rabid litigation team. Better Off Sueing 'Em than being a positive contributor and respected member of the industry. a recent example supporting "lawyercide" and the viewpoint of "them" towards this wonderful hobbie and all of us in it took place in boston. a new company formed by two of the industry's most regarded leaders built an amp that sent all but the very best scurrying. audiophile sonics, 5 mono channels, 1500 watts, bullet-proof,under 2k$. since the company was in boston and proudly so, they called it
Bostronics. after the expense of putting that name on everything from boxes to lit, and getting a national magazine review praising it as perhaps the best multichannel ever built, the B**e lawyers crawled from the brimstone and demanded the small company change it's name. the current one sounded too much like "bose electronics". the suit was weak as 4" subwoofers and very easy to beat in court. the problem? 3-4 years of battle and min.$50,000 in court costs. read this in a trade journal.
know what? B**e belongs in the outlet malls. next to the fridge magnets store. i sure hope they don't read this.