Well I don't get it personally. I used to Sell Thiel on a retail level, and you really need a good high end location, with good sales representation, to exploit the value and selling points to customers, as to why some should pay good money for speakers. I always liked the product overall, owned a couple pair, and it was a good gig.
Now, I dunno! I hope it works out for em. Must have done their homework I suppose.
Anywhooz, I just don't see em selling as many Theils. But what do I know. They could be doing better than ever through Crotchfelt, for all I know. Personally, I think it's the beginning of the end for Thiel, going down this route.
Oh well. It'll be interesting to see how it pans out over time