What brand is most recognized by non-audiophiles?


Yesterday at church the pastor used audiophiles in an example and mentioned that he probably shouldn't use the example without knowing the current best equipment. When he asked the congregation there were several quick responses that said Bose. I shook my head.

What audiophiles brands would be most recognizable to the masses these days? I think of Krell when I think of an audiophile brand, but don't know how many blank looks I would get out of non-audiophiles. Maybe B&W?
mceljo

Showing 1 response by jjrenman

In your example the brand does not need to be an audiophile brand. In fact one could argue that ONLY an audiophile would know an audiophile brand very much like only an Oenophile will know the best wines.

So whatever brand is perceived as Audiophile to the masses is the brand that works in your example.

Unfortunately, I agree with those who have said Bose. Their marketing campaign is second to none in convincing the masses that they are very high end. Also, their ability to keep their overly high priced equipment from being discounted also, IMO, adds to the perception of it being an exclusive, high end, audiophile type product.