Was I Expecting Too Much


Hi everyone.  I'm looking for a heading check with a situation I encountered yesterday.  

Background:

I'm planning to upgrade my turntable later this year - Q3 is my target.  After my research, I've narrowed down to AMG and Brinkmann.  I was able to audition an AMG Viella yesterday, and was looking to audition a Bardo or Taurus for comparison.  I know my thought of trying to fit in a Brinkmann demo was last-minute, and some dealers are particular when it comes to appointments and allowing them time to setup their demo.  

The Situation:

So I called the local Brinkmann dealer and inquired to see if a bardo or taurus happened to be setup.  The salesman I spoke with said they had both, and he was going to check if a demo was possible.  After a few minutes, I get a phone call back from the owner who seemed rather dismissive of my request.  I explained that I'm currently doing my research and looking to hear some demos to help down-select, and that my purchase would be a few months from now.  He asked for my budget which I found strange as I already stated what I was interested in demoing.  Then the conversation turned to what gear I already own, which I understand sort-of.  Then the owner basically said it doesn't make sense for me to demo anything now and to call back when I'm ready to purchase.  

How am I going to know what I want to purchase without demoing the options?

Was I expecting too much by asking to hear equipment that I'm interested in?  My opinion is a sale isn't guaranteed and an audio dealer, just like any other dealer, needs to invest some reasonable amount of time to capture a sale.  You don't capture all the sales, but I didn't think I was being unreasonable in my request and certainly was not trying to waste anyone's time.  I was pretty transparent with where I'm at and I guess he was reciprocating my transparency by telling me to go away.  I felt "less-than" by this experience.  As if I wasn't worth investing any time into.

Thoughts?

 

cbl117

Showing 1 response by ricmci

I understand the concept that better customer service equals better sales. 

But, I also think that there may be internal research that shows that in store demos don't lead to increased sales. If anything, it may lead to increased costs from having to pull personal to perform duties that don't result in increased profits. Whether it would lead to down the road sales is uncertain but hard to make a business plan based on what may or may not happen in the future. Maybe I am wrong, but I suspect if it were a straight forward issue then everyone would do it the same way.

 I think it is short minded to think these dealers will bend over backwards for us because we might buy their product. There are very few car dealers who will let you take home their product for the weekend. If they do, you are probably a customer who has bought from them a few times previously.

It would be nice to hear from those with knowledge of this subject such as Troy in New Jersey.