It depends on how critical you are verses being frugal. I have experienced the Vizio 47" at a friend's house for many hours. This was after he had, IIRC, a Samsung 40" or 41" unit and my friend and I feel the Vizio best'd it. It's a great bang for the buck LCD. Furthermore, if you do get it at Costco and find it's not your cup of tea, they do have a fantastic return policy. :)