2. analog
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Vinyl playback is still a secret

Over the last two years I have encountered many baby boomers with vinyl collections who did not know that vinyl was alive and well. Most could not believe that one could buy a new cartridge or replace a TT. What has struck me most is how none of these people would sell me their collection of LPs. Their records represent too many precious memories(even when records have not been played for 20 years).

My point is that mainstream consumers need to become more aware of the revitalization of analog. Articles and advertisements for analog products and accessories must be more apparent through the popular press. Sterophile, Absolute Sound, HiFi News et al. as well as websites such as Audiogon essentially reach the true believers and not the population at large.

Somehow, the popular press barrier must be breached if analog is to become truly vibrant and "cool" again.
cardiackid

Showing 1 response by sberger

sberger
146 posts
 
who cares if it ever becomes "cool" again to the mainstream. if people are too caught up in what's cool, they don't deserve the pleasure of vinyl. let them believe that the latest and greatest from the mall's ht store is what it's all about. maybe the more they think like that, eventually they'll be ready to sell their records to folks who actually get it.

of course, probably the majority of records owned by these people are not something id want to own anyway...
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