Ultimate Integrated amps

Why are people so fascinated with ultra high end amps ? Most of the time they look pretentious and right out ugly, often of course speaker dependent, a LFD amp or Lavardin would sound just as well, if not better, amps with lots of watts and mammoth power supply is not always giving the best sound, often a nimble Alfa Romeo is better that a Lamborghini!!! Maybe if we were better choosing speaker with easier load, then the smaller amps would arguably be better sounding than an overbuilt mammoth!This was written with tongue in cheek ;-) in part...