TA cables are exceptionally aesthetic and can sound remarkable in a compatible system. However their "upgrade" program is mostly brilliant marketing.
When they price their "vastly superior" new cables (MM2) identically to their previous line (MM1) it sounds like a great bargain but the first thing it does is suppress the resale value of the previous line. Great for new customers but sort of sticks it to existing owners of their previous best technology.
IMHO, it is a not so subtle "enticement" to existing owners to upgrade for multiple thousands of dollars since they've effectively undercut the resale value of the "old" cables on the open market.
To me that is reprehensible and one of the reasons I jumped off this expensive carousel. That I found other cables I prefer had something to do with it as well.
But I have to thank their unique upgrade program for getting me to where I am today.
When they price their "vastly superior" new cables (MM2) identically to their previous line (MM1) it sounds like a great bargain but the first thing it does is suppress the resale value of the previous line. Great for new customers but sort of sticks it to existing owners of their previous best technology.
IMHO, it is a not so subtle "enticement" to existing owners to upgrade for multiple thousands of dollars since they've effectively undercut the resale value of the "old" cables on the open market.
To me that is reprehensible and one of the reasons I jumped off this expensive carousel. That I found other cables I prefer had something to do with it as well.
But I have to thank their unique upgrade program for getting me to where I am today.