I have not A/B'd the purist and transparent in my own system so I can't be as helpful as John. I own purist venutas speaker cables and I have heard transparent speaker, IC, and power cables often enough to say that both are very, very good. My bias is against any extra components in the signal path so I'm a little prejudiced away from Tranparent. Of course, the best thing would be to get both, plus the nordost and Graham cables and see which you like best in your system. I have not found that there is any advantage to staying with one brand or the other unless that is just what sounds the best.
As for the cartridges, if you can swing it get the Universe. The XV-1s is very good (I just bought one, but would have gone with the ZYX if I could have) but the Universe is a good step above it.
As for the cartridges, if you can swing it get the Universe. The XV-1s is very good (I just bought one, but would have gone with the ZYX if I could have) but the Universe is a good step above it.