Tonearm Project Consumer Study


Hello! I am a second year engineering student with an interest in vinyl and audio systems, my team and I are doing a year-long project to design a high-end tonearm targeted at vinyl enthusiasts. As part of this, we made a short questionnaire which we hope will let us consider some real opinions from in our design process.
 
The importance of this survey is mainly for the (imaginary) stakeholder, who has to be shown that we have considered the needs and wants of a potential customer of this product. We can then consider how to use this, if at all, for our decisions in the design process.
 
The link to the Microsoft Forms questionnaire is as follows:
We hope to hear your thoughts!
If you have any questions about the project or the questionnaire, please feel free to contact me using the email in the survey.
 
 
nickgoatley

Showing 1 response by sbank

@nickgoatley I just completed your survey. 

First, I applaud your enthusiasm and intent! 

Some feedback for you, from the perspective of a marketing pro w/MBA and 20+ years in reasearch-based product development... Your survey is likely to provide you with data that won't help direct your design. 

You've got very broad open-ended questions with free form text responses. These are difficult to decipher and compile into meaningful action items. 

The range of focus is so broad from first-turntable to SOTA, answers can't lead to any specific direction. I'd suggest first narrowing your mission to a more specific use case(e.g. first tonearm buyer with turntable costing under $XX) and restructure the survey with assistance from someone experienced in marketing research in general and survey design (maybe a professor at your university?).  Questions about features will yield more meaningful results if structured as selections from a list, rankings of a list of features, or scaled responses(e.g. not important at all...very important). 

Try imagining the tabulated dataset and how you'll take action with that result. If you're unsure, then the question isn't finalized. Best of luck...this is hard! Cheers,

Spencer