It looked to be very impressive on display at out local Costco (even in a huge space with harsh, fluorescent ambient lighting). I thought that it presented a contrastier, more dramatic image than my recently purchased 73" Mitsu DLP. The Mitsu is also more than a foot deep, so if space is a consideration...
It was priced right near $3k. The Mitsu is app. $1250 at Dell.
If I were to do it again, I think I'd stick with the Mitsu. The LED has more punch, but the DLP is pretty decent, itself (though coinessuers are sure to disagree with that one!) Since DLPs tend to require expensive bulb plus maintenance on a +/- 3 year cycle (my viewing habits), I plan on replacing it then.
Right now, the price/performance delta points me to the DLP. I do prefer the LED, but this reflects my own diminishing returns analysis. I'll pocket the price difference today and look at the same decision tree again in about 3 years.
Good luck,
Marty