@eganmedia: "Buyers like expensive equipment. An underpriced pair of speakers may well outperform a more expensive pair and suffer for it in the marketplace."
@rksweet: "People spend hundreds of dollars on a bottle of wine."
Perception rules. Back in the late 80s a company called PT Aqua Golden Mississippi decided to enter the bottled water market in Indonesia with a strategy to undercut the competition with the lowest price--after a year they had nearly zero market share. They re-grouped, re-packaged and came out with the highest-priced bottled water and have never looked back--still #1 in market share!
@rksweet: "People spend hundreds of dollars on a bottle of wine."
Perception rules. Back in the late 80s a company called PT Aqua Golden Mississippi decided to enter the bottled water market in Indonesia with a strategy to undercut the competition with the lowest price--after a year they had nearly zero market share. They re-grouped, re-packaged and came out with the highest-priced bottled water and have never looked back--still #1 in market share!