What really astounds me is I receive real estate listings of homes in my area every day and after viewing about 400 homes, I have yet to see two speakers sitting in any room of a house. They show pictures of expensive entertainment furniture with wide screen TV and no surround speakers. Are people really satisfied with spending $5,000 or more on entertainment furniture and listening to TV speakers? This seems strange to me.
No wonder why this industry is doing so poorly. Who is buying stereo gear after looking at all of these listings? People living in these homes priced $600,000 to $1.3 million could certainly afford to purchase a sound system. People must be allergic to music!
In the meantime, stereo equipment manufactures do nothing to advertise their equipment and this entertainment platform. Where are the direct mail pieces, where are the TV commercials. Today, they can obtain very sophisticated mailing lists to narrow down their audience. Once they get traction, they can expand their audience. I wonder if any of them are doing any advertising other than stereo publications? People subscribing to stereo publications already have interest. However, what about those who are not aware of this entertainment platform? Based on viewing over 400 homes, the numbers do not look good.
No wonder why this industry is doing so poorly. Who is buying stereo gear after looking at all of these listings? People living in these homes priced $600,000 to $1.3 million could certainly afford to purchase a sound system. People must be allergic to music!
In the meantime, stereo equipment manufactures do nothing to advertise their equipment and this entertainment platform. Where are the direct mail pieces, where are the TV commercials. Today, they can obtain very sophisticated mailing lists to narrow down their audience. Once they get traction, they can expand their audience. I wonder if any of them are doing any advertising other than stereo publications? People subscribing to stereo publications already have interest. However, what about those who are not aware of this entertainment platform? Based on viewing over 400 homes, the numbers do not look good.