The survival of the fittest.

@simao   I found this:  https://www.ecrater.com/p/8977442/ohm-i-speaker-ad-rare-articleomnidirectional?gps=1&id=10239874...

@simao  that's true for established brands like Ohm, but for less known companies it can be a killer, especially when lack of marketing is combined with lack of dealerships.  My fantastic Hyperion HPS-938 speakers introduced in 2004, had many rewards, including Absolute Sound speaker of the year (many years in a row) and speaker of the decade.  Glowing reviews by other reviewers and great sales initially (after audio show), but they had zero marketing and only 3 dealerships in whole US.  They ended in bankruptcy in spite of wonderful products.

@simao  I remember OHM advertisements in late 70's.  They also had a lot of positive reviews.   Once company product is known and respected it likely doesn't need much advertising.  On the other hand it puzzles me that they are able to operate direct only.  Perhaps quality/price ratio and friendly policies, like 120 days trial or 5 years warranty, are attractive enough.

As for Hyperions - one reviewer liked them more than Wilson Puppy (for less than 1/4 $$$)

http://hyperion.droppages.com/Images/Hear%20the%20Hype_low_res.pdf