I agree strongly with kenjit and millercarbon. Where marketing power, familiar brand name, and affordability come into play, the masses will spend lesser dollars and afford those companies with larger profits. It's a numbers game. When it comes to audio (speakers) it's a matter of taste and pocketbook.
Example....Long ago I traveled down the Bose path. The speakers sounded good to me but, foolishly, I believed that the higher cost would yield better sound. In those days there weren't many dealers that offered good listening rooms and lots of different choices. My wake up gradually came by just listening to systems of friends and acquaintances that included speakers below the cost of Bose. That finalized my then, and now, opinion that Bose is mediocre/over priced equipment.
Example....Long ago I traveled down the Bose path. The speakers sounded good to me but, foolishly, I believed that the higher cost would yield better sound. In those days there weren't many dealers that offered good listening rooms and lots of different choices. My wake up gradually came by just listening to systems of friends and acquaintances that included speakers below the cost of Bose. That finalized my then, and now, opinion that Bose is mediocre/over priced equipment.