The survival of the fittest.


I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 2 responses by glupson

Sansui used to make speakers, too. Some were stand-outs (those with white membranes). I am not sure how sound would compare to more recent technologies. Therefore, longevity of a speaker manufacturer Sansui...

...well, it was good while it lasted.
"Bose is more successful than Tekton. Why?"

Bose is a real thought-through company with, over time, wide portfolio. They identified, if not created, markets that will be booming in the future and were well-positioned for them. Think noise-cancelling, "lifestyle systems", earphones, car audio, Bluetooth. Add a very strong marketing department and you have a successful company. What they make in Bluetooth speakers, they can afford to invest in truck seat development, I guess.

Tekton seems to be just a one line company (speakers), obviously much smaller and probably trying to inhabit a niche, rather than grow significantly. For all we have read, their admirable success has caught up with them and wait time is long.