The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






daveyf

Showing 3 responses by edgewear

@chakster + 1

The OP seems convinced that 'vintage' cartridges will inevitably sound mediocre compared to new top price MC's and that they will damage his records. He is wrong on both counts.

On the first count: I have two modern cartridges, VdHul XPW Blackwood and Transfiguration Proteus (both retail price,over 5k) as well as a whole parade of 'vintage' MC's from the '80s (all priced between $500 and $2000). Of course they're all different and I do have my favorites, but none of them sound mediocre compared to these two modern cartridges. Don't buy into this fairy tale that 'new and expensive' is better by default. It simply ain't true.

On the second count: I've never damaged a single record with any of these vintage carts. All you need is a loupe and a little experience inspecting the stylus. And if you don't trust your own eyes, send it to one of the experts that offer a check up for a small fee, completely eliminating any 'risk' of damaging your records.

And how about those vintage records from the 'golden age of vinyl' we cherish for their sound quality? What sort of record players and 'needles' do you think these LP's were played with in the '50s and '60s? Nobody heard of VTF, VTA, SRA or azimuth back then.......  Apart from accidental damages or mishandling, most of those 50+ year old copies have survived crude playback conditions very well and still sound great on modern high resolution systems. Do you really think a vintage cartridge from the '80s in good condition will ruin these with one play? Get real.







@daveyf 
Perhaps you should look at this from a different angle. We all know perfectly well there's a global consumer market in which 10k is considered pocket change. It is precisely this market that these cartridges are aimed at. They are just trophies for people who like to show they can afford the best, or at least the most expensive. Sound quality is not their obsession, so why bother with a demo? That's for dummies.

It seems there are also some regular folks, who have been led to believe that these absurdly priced cartridges offer some magical sonic capabilities that are only attainable at this exalted price level. But for them these things really do cost a fortune, so they want 'service' in order to make a considered purchase.

Two different worlds and they'll never meet. I'm afraid the situation is much worse than a nightmare. It's the reality of extreme capitalism. The audio business community has made its choice, so deal with it or get smart.




@daveyf
Oh yes, the system is broken and it definitely needs to change. And change it will: capitalist society cannot exist without the prospect of infinite economic growth and obviously that’s not possible. It seems we’re getting closer and closer to the point where earth will no longer sustain the environmental conditions congenial to human life. It’s either system change or climate change, so something has to give. Let’s hope humanity will come to its senses in time and change the system around before the planet does it for us. Things are definitely not looking good, yet I try to be optimistic, because..... what else can you do?

Thankfully there are some signs of change and I personally hope that an embedded ’crowd’ economy of collaborative commons will gain momentum as a new and more inclusive model for the next society. So no, we don’t have to accept the current situation. However, it’s highly unlikely the ’revolution’ will start with our hobby, being the insignificant little niche market it is. I don’t know about you, but I’m not holding my breath for the first ’high end MC’ sharing platform....

Oh, and I’m not a dealer so no axes to grind!