I'm not so sure about the boomer demographic alone being the target, as part of what I'm interested in here is the depiction of great audio equipment not only as a pleasure but as a component of--in this example--the (for many aspirational) good life. I agree, Chadnliz, that some people might look at six-figure speakers and scoff, but many might scoff at the $1.5 million Bugatti the article I mention features, too. Both look pretty cool, are well crafted, and exemplify what's possible at the top of the scale. Even if the examples are out of reach, they get people's interest--and I've seen lower priced gear like Pro-Ject's USB TT featured elsewhere.
I live in a college town and in the past year have started to see Grado SR60s and SR80s and some decent Sennheiser cans replacing earbuds and Bose. Media exposure can't hurt--and I think the message is getting in through people's ears.
I live in a college town and in the past year have started to see Grado SR60s and SR80s and some decent Sennheiser cans replacing earbuds and Bose. Media exposure can't hurt--and I think the message is getting in through people's ears.