The death of ultra hiend audio


Verity and DarTzeel last year, now MBL, ultra high end audio manufacturers are facing their demise and they have nobody but themselves to blame. What do these companies have in common: too much investment in creating the very best and when that fails raising their prices bottom up to recover their losses and inevitably charging 2x what the same product cost just a few years ago. Ego, greed and poor management can only result in one thing!

hiendmmoe

Showing 2 responses by chenry

I am not sure I can describe what the "ultra high end" means. I have seen systems not in shows but in brick-and-mortar stores that approach seven figures. I suspect those are sold to very few for undisclosed amounts while those products are halos meant to light the way for buyers to more affordable gear made by the same maker or sold by the same dealer. Other stuff is nearly purely bespoke, custom cabinets, drivers sourced at auction, built by specialized craftsmen who duplicate nearly every step in the manufacture of an original many decades out of production for the very rarefied group of fans/buyers who may travel to other parts of  the world just to hear a special setup. There is only so much of a market for those things and the market is expressed by the costly development of new materials and products and the equally costly need for roadshows arranged to draw the interested.  Then there is the other high-end market, disparaged by some as appealing to "lifestyle" buyers, which is to say people with money who have expectations that high priced gear be made so it can be compatible with well-furnished living spaces and sound good. Usually that excludes vintage technologies and favors makers that consider good design and engineering that delivers performance without imposing on living space, so B&O, Linn, Dutch&Dutch, Grimm, Kii and others find buyers among whose not-unreasonable needs they meet. 

How many people were buying premium Marantz tube preamps in the day, or high-end turntables or Tandberg reel-to-reel decks? Not very many. Most people who might have chosen to buy a better sound system might have bought what my aunts each bought, a KLH Model 20, an all-in-one TT-receiver (AM and FM, germanium transistors--"solid state")  and those were seen as not-inexpensive systems for people who liked recorded music. There wasn’t a market for stratospheric gear, it didn’t exist. The ultra high-end as we are referring to is a phenomenon of the past  30 or so years.

Consumers have moved on. Financial pressures in the costs of ordinary things, attractions of portable audio, wireless audio technologies, audio in cars, laptops that can host whole high-definition collections ready to stream to a BT speaker or wireless home system, the disappearance of the recorded  "album". Who is meeting these consumers? Smartphone makers, web content distributors like Spotify and Tidal, Amazon and Apple, Chi-Fi developers that deliver inexpensive and decent-quality components that make buying a sound system an attractive and low-risk proposition. Producers of gear at nosebleed prices almost nobody can afford? Not so much.

 

 

The used market is a diverse thing. Vintage silver-face used gear is having its moment, selling for multiples of its MSRP in the 70's. This is a select slice of the market, attractive equipment with vintage slide rule tuners, balance, bass and treble adjustments, and enough auxiliary inputs to accept a modern DAC and streamer and a tuner preamp and one or two headphone jacks. Of course these were upper end of a mass-market brand production, not modern ultra high-end used gear which is priced very differently. Who can say how much longer any of that will last. Gear made in the 1980s and later is vulnerable to repair/replacement parts unavailability as ICs become obsolete and salvage parts become scarce. I suspect that except for brands like McIntosh and similar well-supported legacy brands, much of that period gear will be recycled and not restored. I once bought a legacy Luxman receiver, the ones with the Lucite panel buttons and the motorized receding faceplate. Even once-expensive gear like that couldn't find a market to service it.

Then there is the possibility of loss of whole technologies to factors yet unknown. Vacuum tubes are one of those technologies vulnerable to shifts in production even now. Imagine a future where power consumption of every household device might be sharply controlled and products like inefficient and heat-producing amplifiers might be heavily taxed or even outlawed. A desperate world where warming becomes an existential reality that cannot be ignored may impose such bans.