I have bought several cables (IC, power) from The Cable Company. Never disappointed. I worked with Jason Ritter, now their President and then salesman. He pointed me to modestly priced products that punched way above their price point. His encyclopedic knowledge of HiFi is a resource I am grateful to be able to access.
My hats off to The Cable Company for making its President someone who worked there and has an intimate knowledge of the firms' day-to-day operation, passion for audio, and integrity. Let's reward that. Better any day than a company led by an MBA whose expertise lies in marketing or finance.