The Audio Research Reference 10 is here $30k


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The Audio Research Reference 10 is here. $30k is the entry fee. Check it out in the link below.

http://www.arcdb.ws/REF10/REF10.html
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mitch4t

Showing 2 responses by knghifi

I hate to break this to yall, there are some purchase audio components NOT just for the sound. Yep, it's TRUE. I know many simply NEEDS the status of ownership and equates the latest and most expensive to the best.

Companies llke ARC, VAC ... are opportunistic to capitalize on this behavior. As long as there are demand, they will supply them with the products and LAUGHING all the way to the bank.

I'm as guilty as most falling in this trap and working building a system at a REASONABLE (to me) price. Cables are easy but the rest have been a CHALLENGE.
Atmasphere, here's some free business advice. Rebadge your MP-1 to MP-1 Signature and jack up the price to $50k. Tell them the design is based on 30 years of research ... blah blah BS. All you need is sell several annually for a nice profit and escape the cold winters of Minnesota.

I bet when they compare it to the MP-1, they will find it more organic, bass, detail ... Never underestimate power of the mind and placebo effect. LOL!!!!!

If you build them, they will come!