"The Audio Critic" B.S. or what?

Has anyone ever heard of this magazine? In a nutshell, their premise is that audiophiles are ridiculous. They claim that all high-end equipment is marketed to audio magazines and their foolish readers. One particular area they sounded off about was cable and interconnect theory. They claim that spending hundreds and even thousands of dollars for cables is a joke and is a total waste of money. They claim that companies like Kimber are selling us a bunch of "snake oil." I just breezed through a copy and now it's got me wondering if we audiophiles are just masturbating each other with our concepts and discussion of "high-end" equipment and cables. Please tell me this is a bunch of sh*t. I'd like to think that we're getting at least a bit of "high-end" for our hard-earned $$$$