TAS new look-the end is near?


Picked up the latest copy of The Absolute Sound a couple of days ago and something just aint right. First I noticed the cover has changed. Gone is the dignified layout- White boardered in a contrasing color. Changed is the subtitle from "The High End Journal of Audio and Music" to "Stereo - Multichannel Audio - Music" ! Flipping through I find bold red printed highlighted quotes between paragraphs in some of the reviews. Then I came accross pages 18-19. FUTURE TAS big orange letters, pictures and arrows and captions and it hit me. Stereo Review! Audio! But not TAS! Even the paper stock seems cheaper. I remember when the cool little "underground" mag grew to full size. Oh well at least the print and pics were bigger. But now the "journal" looks like any mag, no character. Shorter reviews, less critical comment, more watered down praise. Now this! What happened to this sharp edged journal? Does this distub anyone else? PS- if the must change their look they should check out HI-FI+ (GB).
blkadr

Showing 1 response by avideo

I'm a new subscriber to TAS, and have to say I really
enjoyed my first two issues. Prior to this I had been a
subscriber to Audio before it folded; and have been a
Stereophile subscriber since mid-1995.
Quite frankly, I was delighted to see a negative review
of a Cambridge Soundworks speaker in the last issue. When
was the last time you saw that in Stereophile? But mostly
I read both publications for information about new CDs and
equipment coming into the market.
As several people have already mentioned in their posts,
magazine publishing is a business - and TAS is no exception
if they plan to stay afloat. And I feel it should be
mentioned that the current business climate for magazines of
all types is quite difficult. Page counts and advertising
dollars are way down in virtually all types of publications.
I receive at least ten trade magazines each month - I'm in
the television industry - and the number of pages and ads
is a tiny fraction of what it was 12 to 15 months ago. This
is deffinately a time when good business sense is essential
for any magazine to stay alive.