Generally I like Supra cables. But IMO their loudspeaker and power cables are their sweet spot.
I used Supra USB cable for quite a while. Following suggestions of others I found it was outperformed by inexpensive cables from Monoprice and Audioquest, specifically the Monolith and Pearl USB cables. Each of these is a solid core cable which I think is to be preferred for a digital cable.
Seeing how better performing (but not necessarily more expensive) cables can improve SQ, I eventually went to solid core silver at a very reasonable price from China. That improved my SQ considerably.
Of course the quality of what you have at both ends of the USB cable can help reveal cable differences.
