More expensive amps are more expensive either because...
1) they use better parts/designs, thus cost to manufacture is higher
2) are produced in lower quantities, thus economy of production is a factor
3) are sold by companies that want more profit, so they sell them with higher margins (not a negative thing, nature of capitalism and allowing there to be products for everyone).
Your question is vague, though. When you say "pro" that is not an all encompassing defining label for all people that are "professionals" or make money in the production of music or sound for video/film. Some people would like to equate audiophile being equal to consumer, but that is simply not the case. There are audiophile professionals too.
There are many different factors to consider when quantifying an amplifier's performance, and absolute power output is just 1 factor amongst many. There are functions like THD, slew rate (very important in my mind), and as others have mentioned, heat / noise / efficiency considerations.
Audio equipment has many parallels to the watch. It is a synthesis of functionality and also as a piece of jewelry. Each person can make their own evaluation of what they need and how they will spend it. Some people might need the advanced functions of an aviators chronograph, while others like it just because it looks cool. There is nothing wrong with either viewpoint. Just realize that the line drawn between consumer and professional is more of a marketing demarcation than one of a technical division. Some consumers have become very good listeners and many professionals are much less concerned with accuracy than their target audience - just because of their expertise in engineering pleasant sounding pop/rock for the masses. To say that pro audio equipment is exempt from the "equipment as jewelry" effect is of course just not true.
At the end of the day, you have to make an informed decision as to what equipment to buy based upon its technical merits in your system. This might involve research and testing, or it might be based upon "word of mouth" or following in the footsteps of others... or maybe even based upon one being swayed by glossy advertisements. There are many multitudes of lemmings in both the consumer audio and professional audio markets that fall at all levels of the spectrum of informed / uninformed.