Stratospheric audio gear prices


The more time I have under my belt pursuing quality audio, the more I realize that high audio gear prices have some basis in their quality. Yet there is a limit. When you buy a Ferrari the cost is high, but you can see the money involved in the design and parts. Many would argue that high quality audio gear is similar to the quality and design of a hyper-car. But when you look a the sheer quantity an complexity of this kind of car, there is no piece of audio gear that compares. To me, a piece of audio gear that costs as much as even an inexpensive car is just a manufacturer cashing in because they can. Can you imagine what audio manufacturers would want to charge for a piece of audio gear that was the size and weight of a car? Like $100 million.  I believe it just drives the whole market up and we end up getting a little bit suckered. This is all perhaps a little overstated. I guess I just want to shame audio manufacturers. I do understand that they are not charities, or here for the betterment of mankind. If you are not frustrated by this, good for you.  Here is a quote from a book about marketing. The reference is a victim of link rot. Nevertheless it has common information. 
  

"Premium Pricing

Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the (not necessarily justifiable) tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction . A premium pricing strategy involves setting the price of a product higher than similar products . This strategy is sometimes also called skim pricing because it is an attempt to "skim the cream" off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market, or when the seller cannot save on costs by producing at a high volume. It is also called image pricing or prestige pricing.

 

Luxury has a psychological association with price premium pricing. The implication for marketing is that consumers are willing to pay more for certain goods and not for others. To the marketer, it means creating a brand equity or value for which the consumer is willing to pay extra. Marketers view luxury as the main factor differentiating a brand in a product category."

Source: Boundless. “Market Share.” Boundless Business Boundless, 26 May. 2016. Retrieved 07 Feb. 2017 from https://www.boundless.com/business/textbooks/boundless-business-textbook/product-and-pricing-strateg...

ericrt

Showing 6 responses by mahgister

hilde45

I apologize to you for my mistake...

I accuse you of what i just did .....



😁

For sure i read my post few time ago and i realized that  was thinking about the "ratio price/sound quality" not the "ratio price/value".... But i have written "ratio price /value" with the ratio "price/sound quality" in mind, which is misleading...

I sincerely present my apology and thank you for the correction...

My best to you....

Because the full embrace of this meditation could yield satisfaction with small radio.
The ratio is relative to a price SCALE....

In this price scale , low, mid-fi and high end, this ratio guide us toward what is important: looking for the optimal embeddings controls for a CHOSEN system in this price scale...

For any reader it is evident that my argument is relative to an already well chosen system in a price scale...And it is evident that this chosen system quality is IMPROVED by acousic control, mechanical and electrcial control....

For example my low cost system is in the lower end of the price scale .... But for his ratio price/quality now even if it is not the best in the world it is an amazingly satisfying system on par with some costly one.... This was my point...

I bet you are wise enough to have already understood my point...but sometimes someone wanting to make a point read too fast.... 😊

And yes if someone chose a small radio and control all his acoustic environment he can satisfy himself with it and say to himself, this radio compared to all my other one is the best because his ratio quality/price is NOW, thanks to control of acoustic and other variables,one of the best....

Meditation of this ratio is a meditation with 2 sides:

How can i improve my CHOSEN system toward his optimal working state?
And when this is done , how will it cost me to really upgrade toward a better ratio? Is it worth the cost to make an upgrade now?

This ratio price/quality and his twin brother the ratio quality/price are linked together by this more complex ratio the "diminushing returns" ratio....

I hope that all  is clearer ...


My best to you....

Interesting article thanks...

Meditation about the ratio price/value is the ONLY  necessary  meditation for any audiophile...

My 500 bucks system  rival anything because of this ratio....

My secret is elementary science, not only electronic design ....
The price dont tell the story....

In audio there exist the fetichism of electronical design...

And the acoustic science....

My 500 bucks system make me smile when i listen to anything "better"....

Is it because my vintage Sansui AU 7700 was one of the best amplifier in 1978 ? NO

Is it because the Mission Cyrus 781 speakers were so much "high end" ? NO, they are average very good only....

Is it my miraculous French NOS design dac?

No....

Then WHY?

Vibrations controls, electrical noise floor control BUT especially after a passive material acoustical treatment the ACTIVATION of my room by Helmholtz method....

Price means "almost" nothing..... BUT the ratio S.Q./price means something...

Acoustic is more than 50 % of audiophile experience AT LEAST...

Those who dont know that are electronical upgrading fetichist....Or in the limbo created by audio marketing....

Dont upgrade, embed everything rightfully before....


I discovered hard way that in audio we pay for electronical design quality thinking that this equate to sound quality by itself...


Sorry this equation is false....

Vibration control, and electrical level noise control and especially acoustic control (no it is not passive material treatment) and acoustic treatment make more for S.Q, make more for increasing it, than upgrading to a higher price level for the gear....

If audio is a course to afford the best electronical design in the world, my observation is only relatively valid and limited by the possibility to upgrade from a 1000 bucks piece to a 100,000 bucks one...

If audio is the art to reach an optimal S.Q. with the lowest possible cost, my observation made complete sense without restriction....


You pay for what you get.
«But we pay more  for what we do not»-Groucho Marx 🤓
"...Much of human happiness, for better or worse, is derived by one’s status relative to others in one’s perceived peer group..."

Only if you are susceptible to two deadly sins, pride and envy.
It is possible with the help of basic science and simple listenings experiments to create a more than good audio system that will not lag so far away from costly gear to give you total frustration...

It is the S.Q. /price ratio that is the ONLY indication of value in our hobby, never the price per se....

Anybody can buy the costlier system in the world and with money create the best room....Anybody....


Try this with 500 bucks all in all + extra peanuts ....

This is my hobby....

Frustration, envy, dont exist in my world...

But sorry pride survive more healthier than ever.....Especially when you succeed...

I dont say that to brag first but to help others who dont have money.... Be creative and trust yourself....

You will smile...


Why do i smile if my system is less good than many costly one?

Because it is possible to create a system that is not so far behind what is in the hand of those who can buy the best gear on the planet....

A piano filling your room with natural timbre and with each note a timbre hue associated is here.... Is there better ? Yes but i dont give a dam when listening Bach well tempered Klavier if the sound dont come from between my speaker at all and seems natural....

Be creative, read and think but let any audio magazine behind after picking your gear..... After picking the right gear create your own experiment in vibrations control, electrical noise floor control, and especially acoustic controls...

Call the rest superfluous...It is....

The goal is not the better, the goal is the optimal.....

The " better" is a chase to the moon....

"Upgrading" is a chase of your own tail....

Choose right first among all those pieces of gear available in a mature market for the last 50 years now at a low price , after that work through the 3 embeddings controls....

Thats it.....