Store auditioning and then buying on-line from others. How do you feel about it ?


Doesn't look too pretty, but who cares, right ?
inna

Showing 3 responses by liamowen

So, after purchasing $5,800 in amps from this unnamed Good High End dealer in Waltham, Mass, I ask to hear a couple of speakers.  Set up the demo a week ahead of time.  Listened to the speakers, which happened to be Magico 3 MK2, which I thought were completely lacking in bass. When I ask the guy about the lack of bass, he's dumbfounded and starts with "so where do you want to go?"  After leaving the store and looking around some and discovering another brand will come closer to my needs, I shop a couple of stores and then go back to the Good High End store in Waltham.  The imbecile store manager tells me  "Wow, that's a great deal; you should buy them there..."  So, where do you think I am going to buy them... and with a very clean conscience?  You got it; Virginia or Nebraska.
Hey folks, let's talk about the dollar amount of sales here, along with the profit margins on high end audio equipment.  If I am contemplating dropping $20,000 on a pair of speakers, is it so unreasonable that I ask the store manager not to be an idiot?  I mean, these guys are looking at making $8,000 for a couple of hours of their time.  Is it so unreasonable that I want my new speakers that cost multiples more than my old ones to sound better to me than my old ones?  Also, how many of you folks net $8,000 on an average sale?  Is that an every day occurrence for most of you?
Think about the margins here folks; 40% or more, most of the time.  When you audition $20,000 in gear, if it's new, $8,000 or so goes right into the dealer's pocket.  Now I know bricks and mortar are expensive and so is keeping on the lights.  But, how many folks do they need coming in the door looking to drop that kind of coin before they realize they should at least be civil to the customers?