@inna "but who cares, right?"
Only you can answer that ethical riddle for yourself. Others of us may wish to develop long-term business friendships built on trust, knowledge, shared interests, and honest dealing. As we know, lowest pricing isn't always the answer to life's questions. Nor is it always the answer to developing a great audio system. Top-flight brick and mortar dealers (audio and otherwise) add value for their customers. Those who don't or can't see that value will look elsewhere, of course. Dealers who don't add enough value to enough customers obviously will find other pursuits.