Stereophile complains it's readers are too informed.

The date of the article is July 15, 2020. It's on the link provided.

There's an example in the same issue provided in the link. This months speaker review of the Volti Razz which JA measurements show it kind of sucks but the subjective review says it's a fairly nice sounding speaker with tube amps. The speaker builder gets in on the comments moaning how measurements don't matter he makes them to sound good not measure good and that's what he's sticking with. 

It’s best to learn as much as you can about products. In the same issue they review some speakers Volti Razz. The reviewer waxes poetically while JA measures a ridiculously designed speaker whose FR looks like a drawing of the Rocky Mountains. In usual fashion JA tries to make the best of the situation talking about toe in and tube amps instead of letting the measurements speak for themselves. I agree with the OP a number of years ago I would have no idea what the graphs were showing me, get informed.