1) In addition to what jrd says, that would be good EXPENSIVE ads for good reviews. (in addition to other things)
2) Oh ya, and I'm not going to mention names, for the same reason that it is whispered in the industry; no one wants to commit suicide or get black-balled and lose their chance at a less expensive, possible Class 'B' or 'C' rating later. That's not a contradiction either. Eventually, even though it may scare the hell out them (and their bank account) a smaller company may well deal with the devil, just to get the attention.
3) The economy didn't hurt the big companies with the deep pockets and the expensive ads who always get great reviews and ratings. (not as much as it hurts the little guys who can't afford the...ahem...marketing)
4) I repeat the first ting I said, lest we get further side-tracked.......just because a really expensive product has a Class 'A' rating, it does not mean it is the best. There are a lot of products out there that sound a lot better for far less money. Buy with your ears, not your eyes!
2) Oh ya, and I'm not going to mention names, for the same reason that it is whispered in the industry; no one wants to commit suicide or get black-balled and lose their chance at a less expensive, possible Class 'B' or 'C' rating later. That's not a contradiction either. Eventually, even though it may scare the hell out them (and their bank account) a smaller company may well deal with the devil, just to get the attention.
3) The economy didn't hurt the big companies with the deep pockets and the expensive ads who always get great reviews and ratings. (not as much as it hurts the little guys who can't afford the...ahem...marketing)
4) I repeat the first ting I said, lest we get further side-tracked.......just because a really expensive product has a Class 'A' rating, it does not mean it is the best. There are a lot of products out there that sound a lot better for far less money. Buy with your ears, not your eyes!