Just a couple comments on starting up online.
Be aware that many (most) manufacturers have very strong no-internet sales policies. It defeats their dealership licensing agreements. That may restrict the pool of equipment you have the ability to sell. Also, internet sales are usually much lower margin than B&M.
Before you decide one way or another, prepare a thorough 5-year business plan to make sure you understand what it's going to take to do this. This will also help you identify what things you don't yet know. Finally, be VERY careful about assumptions in your plan. Be as conservative as you can be.
Best of luck!
Be aware that many (most) manufacturers have very strong no-internet sales policies. It defeats their dealership licensing agreements. That may restrict the pool of equipment you have the ability to sell. Also, internet sales are usually much lower margin than B&M.
Before you decide one way or another, prepare a thorough 5-year business plan to make sure you understand what it's going to take to do this. This will also help you identify what things you don't yet know. Finally, be VERY careful about assumptions in your plan. Be as conservative as you can be.
Best of luck!