Speaker Cables? why all the hype for expensive speaker wire?

Better quality cable will usually sound better than the cheap stuff-- BUT-- the claims made by many of the companies that sell the inexplicably expensive stuff are, IMO, after years and years of listening to different kinds of quality speaker cable, without any merit. 

Here's what's true; at a certain level of materials and build quality spending more money for any cable is not going to guarantee that you get any better sound out of your system. What you will get are different flavor notes-- like from one Zinfandel wine to the next-- usually small but sometimes very important differences. You have to live with any new or different cables for a while to really get a true (as opposed to a placebo) sense of the changes those cables have made to your system.

Not to sound to MillerCarbony-- but companies that charge stupid money for their cables are not really selling cables at all.

Like I said-- I've been there and done that with cables. The argument is not whether or not all wire sounds the same-- it does not-- it's about quality of build and materials-- the rest is just chocolate, strawberry or vanilla (and all the other flavors). There are huge scams going on with stupid pricing and nothing to back it up with except ones own feelings-- worth it or not. So be it. It's not academic BTW, it's experiential. But obscene profit margins built on BS claims is not hunky dory despite whatever you want to tell yourself. Legal isn't always ethical or right.