Speaker Cables? why all the hype for expensive speaker wire?

I do not want to say they sound more natural.  Maybe more balanced than what I am used to

What got me thinking about this was the fact that many people that I listen with have great equipment and just basic speaker cables. I was hearing things on their systems that I was not hearing on mine. It got me thinking, how can these systems sound so great with home depot speaker wire? so I have to try for myself. I have to say, I am surprised with what I am hearing to say the least.  maybe i should have been using 14 gauge basic wire from the get go.  lol

What i have noticed in certain speaker cables is that seem to embellish certain parts of the music like bass and some things seem distant and do not sound like real instruments.  Take for example a hammond organ.  Some systems make the organ sound like an organ, some make it sound like a sound.  Same thing with certain even higher priced cables.  This 14 gauge wire does not seem to embellish anything.  lol

I guess when I had my original pair of speaker cables, I was searching for something that was missing so I changed cables.  I listened to them for a while and I have had friends who use just basic wire.  They have mainly vintage systems but I started scratching my head.  What I am I chasing?  So I attached my old cables and I have to say, what was I thinking?   lol