My current theory on speaker cables, cables in general, and every other component in an audio system is that they all shape sound into puzzle pieces. The puzzle pieces of that sound connect to the joining puzzle pieces of your ears and brain. The shapes of the ear and brain puzzle pieces are determined by the frequencies your ears can hear well and the frequencies your ears are failing at, and by your brain that enjoys whatever frequencies it happens to enjoy. Given all that, not everyone will like the same things or agree on their merits. And it explains why less expensive cables can sound better than expensive cables to some people.
Speaker Cables? why all the hype for expensive speaker wire?
After listening to many speaker cables, I am listening to basic 14 Gauge, high purity copper speaker wire and find myself shaking my head. Does this basic speaker wire sound better than cables many times the price? I am really starting to ponder that question. I think I am hearing things on my records I never heard before and better balance of sound. What are your thoughts?