Magnetic Conduction Technology in the Reveal is a completely different way of moving a signal from source to destination. They are not "cables" as you are comparing it to conventional speaker cables. Reveal will sound better and then will get better as the magnetic conduction breaks in.
Speaker cable suggestions
I have older aq crystal 2 now,would be between theta citadels and snell xa90ps, i am leaning towards high fidelity cables reveal.