No, it's not a no-brainer. He may be looking for input on build quality, service, buyers guilt stories. Personally, I just don't like the quality of B&W except in their top speakers. You can't go wrong with Thiel, but the things will cost you an arm and a leg. I'd recommend some serious amp power for those (Krell, Levinson). I've never heard anything by JM labs. Good luck to you. Curious, what kind of electronics are you going to run these with?