So how's it going with HD DVD?

So every time I go past the HD dvd display at Best Buy, It seems like there's cobwebs on the dvd display and stacks of players!...which don't seem to be moving!!
My first impression is that I don't think most anyone knows nor cares about the whole format. Probably doesn't help that most people have small displays/monitors anyway, and are perfectly happy to keep there noses put in the DVD section.
Anyone else here get that same impression? My worst concern here is that the whole HD dvd upgrade thing falls flat on it's face, and we end up where SACD/DVD awareness is, having most everyone still buying marketed standard cd's!
Does anyone else here get the feeling HD DVD will be like what Laser disc and then D-VHS was, niche market formats that few knew even existed?