I think most people here do agree that cables give different results in sound, the post was about the pricing of some topmodel cables mentioned, not about if cables do or don’t give a difference.
Anyone is obliged to spend his money as he wants, nobody can judge the worth of someone elses money, but I am sure that maybe like 9 out of 10 people that buy the Nordost Odin are either rich people that just want to buy what they are told is the best or what is the most expensive the store has, or audio lovers who did not take the time to actually compare sick amounts of cables in all classes to really judge if they could have been as happy with a portion of the money spent elsewhere.
This is especially true for a brand like Nordost, most buyers either stepped up from lower models after falling in love and sticking to the brand or are prepared to pay the price asked for the feeling of " safety" a brand offers because it is so widespread sold all over the world and they feel assured they bought something right.
The term cost-no-object is always used so lightly imo, none of these cables are cost-no-object.
A company like this is not looking for what is possible without cost restrictions, that is not how the business world works.
They are looking for something to sell at a price that is tactically thought out to be right one for their new topmodel at this point in time in the market and will look for a way to produce this as cheap as possible in a quality that is acceptable for them.
And they wont send you a leaflet if they found out a way to halve their production cost half a year later too