shy about prices


I assume a lot of you are in the industry and maybe you can answer this: why is it so hard or impossible to get pricing info for speakers?

I received a lot of suggestions for my speaker list to include more brands and I tried. I lookup up the company homepage, I searched for pricelists, however out of date, I emailed the company - nothing. Why are companies "hiding" the prices of their products they intend to sell?

This is not a generalization, I don’t mean to conflate companies with user-friendly and informative web sites (~30%) with the mystery ones (~20%). And the rest (~50%) are OK/could be better.

grislybutter

Showing 2 responses by mlsstl

Often the easiest way to find the list price of a speaker (or amp/DAC/streamer/etc.) is to find a review of the product.  Just Google "[speaker brand/model] review"

 

@grislybutter -- "But is that "normal"?"

I’ve always liked the saying that "normal" is a setting on your clothes dryer.

I think the key is that there aren’t any standardized requirements regarding advertising other than one cannot make willful misrepresentations or fraudulent/deceptive statements about the product. There is no rule against being obscure about a product’s price in your advertising.

So, it boils down to a manufacturer’s or retailer’s best guess as to how to approach their target market. For some that is being upfront about a low price. For others, its "OK, we’re not the cheapest but look what you get for your money!" Or, "Look, we are so fantastic and exclusive that if you’re worried about the price then you can’t afford it." The list of possibilities and variations is endless.

One of the common keys for high-end audio products is they are just that -- high-end. Looks, features, exclusivity, name recognition and bragging rights are the main points of their advertising in contrast to Best Buy’s newspaper ad for what mass market item is on sale this week. So its no surprise to me that the high-end makers are often vague about pricing.