Shouldn't the Bass be felt? Duh

I am always a little surprised and disappointed when I hear a system that is missing the proper level of bass. What is wrong with these people? Why is a good bass so often overlooked? I grew up in the 60's and went to many good concerts,,, Hendrix twice, Creedence,Airplane etc.
The bass was always strong, and powerful and it didnt screw up your ears. The best past was the physical feeling of that low growl vibrating the rib cage...ahhhhh.
I am in the process of re-establishing my 2 channel system and that is really one of the goals...lots of strong, clean tight bass. To me it really makes the difference in having a satisfying realistic musical experience. I still wonder why a lot of people don't seem to get that?