Can you help me understand why it is less of a problem on a 23 ft wall?
Simply because you can keep the speakers at least four feet away from the side walls which makes the BIGGEST difference in side wall reflections....with 23 feet to play with and assuming you are sitting 12 feet back then an 8 foot spacing between speakers gives you (23 - 8} / 2 = 7.5 feet to side walls if you placed the speakers in the middle of the 23 foot wall (roughly speaking of course as I ignored the dimensions of your speakers but I expect it is small as most people prefer pretty looking, narrow towers these days)