If the market is $4500 and sales are happening in a typical orderly fashion between evenly motivated parties, that is called a market. If the market for the amp is $4500, then Decware is leaving money on the table by selling their product below market. I bet the market at that price is not robust. Decware must like knowing that they can sell all they can build which keeps their inventory of parts cost low. If they thought they could immediately ship every one they finish making without worry, they probably would raise their price. The business is not a charity or public service.
Many businesses don't expand, even if given the opportunity. There are costs associated with it, and if their goal is not market share, so be it. Also, as production volume goes up, typically product quality goes down, and obviously people like the quality at the price being offered.