Riddle me this: how is carbon a conductor?

I'm confused....

M. Wolff has a powercords, and now interconnect cables, made with "carbon ribbon". But when I look up the conductivity of carbon, it's a thousandth of silver's. Almost the same delta for copper.

So why use this stuff in the signal path?

It makes no sense to me (other than he also uses silver) that this is a good design call. Is not what one hears with these designs the non-carbon conductor geometry rather than carbon ribbon?

Really, this is not a shot across your bow, Michael (or to any who is satisfied with the product), but an attempt to understand why use such a poor conductor in the signal path?

Curious, 'cause I'm in the market for IC's and power cords, and attempting to understand the product offerings.