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Review: Verastarr Grand Illusion Series Power cord

Category: Cables

My musical tastes are varied, but I listen to mostly (in order of frequency): acoustic jazz, progressive jazz, folk/rock, small ensemble classical, and symphonic. The disks used for this review include:

o Michael Wolf / Intoxicate
o Maria Bethehia / Ambar
o Erik Truffaz / The Mask; and
o Sidsel Endresen / Undertow

Emotional involvement is my #1 goal in integrating a system. I can tolerate some crimes of omission, such as lack of bottom-octave punch are imaging "air." However, "crimes of commission" - AKA distortions - drive me nuts.

Now on to the review...

My first encounter with the Verastarr PC's came at a local Head-Fi Meet. While there, I visited a demo set up by John Beavers, an audio reviewer who specializes in cables. "Mighty big ribbon IC's you have there," I said. "No, these are PC's," he deadpanned in response. He then added, "They are the best I've ever heard."

Do tell. He went on to describe the introductory special that Verastarr is running - $600 each for the first 10 copies. I listened to his system, chatted with him some more, and order four the next day - two for my digital sources and two for my monoblocs.

The cables arrived about a week later. Initial impressions were quite favorable - they had been well-packed, looked well made, and felt both sturdy and manageably flexible. While by no means lightweight, I knew that I (thankfully) would not have to add ballast to keep the components stably on the shelf.

So I queued the hard drive to Intoxicate (track 3) and hit go. Whoa - where'd that bass definition come from? As in most of my encounters with quality power delivery enhancements, the bass improvement was the easiest change to notice. Second was treble, with just a touch more definition in the cymbals.

In my experience, midrange tightening often follows a better bass foundation. Same thing here - images were just a bit more locked in.

These improvements were so easy to discern, that several days after my first listen, I ordered a 5th cable - this to go between the wall and my power conditioner.

I believe that the most natural competitors for the Verastarr's are the LessLoss (less expensive) and the Nordost Valhalla (more expensive).

In summary, the Verastarr cables gave me an easily-noticeable refinement in sonic quality. They were definitely on a par with IC's in terms of enhancement value. I very highly recommend them, especially at their $600 intro price. That's still lots of coin, but these cables sing.

Like many of you, my reference system has taken years to put together. It is revealing, unveiled, and dynamic. Distortion is low, transparency is high. The largest remaining weakness is relative lack of bottom-end slam and extension.

Note: I will be doing a head-to-head comparison with 4 LessLoss PC's from a friend soon. (I'll update this review when complete.)

Associated gear
SlimDevices Transporter
Custom Oritek 24/176 DAC/Preamp
Manley EL34 "Signature" Monoblocs
Oritek "X-2" IC's and SC's
Electric Bamboo Power Conditioner
Usher Dancers CP-8571 w/custom xover and silver/teflon wire

Similar products
Nordost Valhalla
Bybee (Model Unknown)
Less Loss PC
Shunyata PC
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128x128objex
jmcgrogan2's avatar
jmcgrogan2
6,346 posts
 
Greenink, yes the pricing structure is way off, however, in the cable/cord business, this seems to be the norm not the exception.

Thanks for offering your impressions. One year later and I'm still using these GI cords. If you knew me you'd be shocked, as I tend to change cords like I change socks. I have tried a couple other cords in the last year, but as I sit here and read this I realize that I've had the GI's back in for the last couple of months, and I have no urge to change.
mikepowellaudio's avatar
mikepowellaudio
138 posts
 
Allow me to comment about price. We priced these cords according to the competition, and manufacturing cost. The most widely compared cord was the Nordost Valhalla, and the Grand Illusion has outperformed in every user based comparison. Valhalla is $3500 from what I know for a 6 footer. Therefore we priced ours at $1799 to allow more performance for a lot less cost. Since we do not have the overhead that Nordost or other big brands have, nor do we have the extensive dealer base, we have been able to sell to some end users in non-dealer areas for dealer cost. (usually 50% off) We do this on purpose because we are a small company trying to gain recognition. Our company is for real, as we have had a full page article December of 2009 in Hi-Fi News, and we also provided cables for CES 2010, were in 5 rooms there, and one of the rooms was voted best sounding room by Stereo Times. You will see me on the CES 2010 recap on the Stereo Times website.
Rather than realizing the strong value, it almost seems as though buyers would rather have us adhere to a strict retail price structure to believe the cords are worth their retail price. Believe me, one day when we have many dealers, we will not be able to sell them so cheaply. I do not agree that prices are off, I believe retail pricing of this cord is actually one of the best values in power cords today on the market. Just because a company offers deals direct does not mean retail price is overinflated. You must look at the fact that electronic design is like designer clothes or shoes. Its not about the raw cost of the fabric or leather, it is about the cut and the exclusive design. It took us over 6 years to get to this cable design, and we are still refining it. Just look at whats inside a $10,000 preamp... certainly not even $2K of parts..its about HOW they are put together that makes the difference, and how LONG it took to get there as well as the personal years of trial and error, reading, school, etc. in order to get the designers brain to the point that he/she can design such things.
Keep your eyes out for the new Verastarr Nemesis line that includes 2 patents pending.

Thanks for your support !

Mike Powell
Verastarr
keeponrockin
7 posts
 
My first response ever.

I've been a music listener for a very long time but never been an audiophile till two years ago. Until then I had a hard time with the "image" of sound. No such problem today, as I have been reading and listening extensively, and purchased some pretty exquisite stuff.

My system is packed away as I have recently moved. I have taken the opportunity to get some things that I may value now and even more later. I just put a GI Signature in front of a Classe CAV 150 feeding a pair of Acoustic Zen Adagios.

The result was pronounced and immediately evident. This is a huge improvement over the admittedly stock PC.

I really can't wait to do some substantive listening and A B analysis. For now, I feel enlightened, thankful and eager for more.

My apologies if this review isn't everything you expected but I got very enthused when I heard this PC. I never would have believed it 20 years ago. Now I bubble over sharing my newfound understanding and passion.

All the best,
Keeponrockin

Even though I'm more in to progressive jazz.
slickensmooth
3 posts
 
Mike,

So is there a new Nemesis powercord coming out soon? If so I'll wait, I was just about to change all my powercords to Grand Illusion Signature ones.
adamaley
50 posts
 
I'll have to add to the praise of the Grand Illusions. I have them on all my equipment now. I have the HC (High Current) version powering my RSA Elgar Power Conditioner. I also have the regular Grand Illusions on my DAC, amp, and Linear Power Supply. Improved midrange without overdoing it, blackness between notes, and greatly improved dynamics are their calling card. 
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