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Retail Buying - Reality Check

Like all of you at some point in time, I caught the Audio and HT bug. I started out at the usual places - Hi Fi Buys, Best Buys, etc. and moved on to the niche, locally owned hi end audio and HT boutiques. There I met generally more knowledgeable salesmen (no women yet). I also started doing my homework out on the web and came upon great sites like Audiogon and AVS Forum to name a few.

Your knowledge and experience has been invaluable to me. Unfettered by the product lines you have to sell, you provide a far more level playing field of unbiased opinion.

Here's my dilemma: I am a small business owner myself, and I value local market presence and customer relations. I'm even willing to pay a small premium for this intangible. However, when the quotes came back from 3 different retailers in Atlanta ($65 -80k), they were all for MSRP plus tax plus design install and misc. such as clips and straps ($250-$500 worth!)

Now most of the hi end equipment today has "burn in" periods of several to hundreds of hours before peak operating performance is obtained. So, buying new at full MSRP also meant getting inferior performance for the necessary burn times. So no big benefit (except some warranties) to buy new.

By purchasing from sellers on sites like Audiogon, and purchasing nearly new or sometimes new products, I have saved $16,000 plus $1,000 in sales taxes on approximately $50,000 of my quoted MSRP prices. I'm not done yet. I also have the flexibility of buying the exact product line I want, not just what my store has to offer. There is great pressure in the retail setting to go "one stop shopping" at your store of choice.

I understand these stores need to make a profit. However, 50% markups on items that they don't keep in stock and have to special order, seems out of line to me.

Caveat emptor is certainly a key consideration in on-line purchasing, but to date, through careful checking of prior seller transactions, prudent payment techniques and telephone conversations with the seller to allow me to make some kind of character call, I have had nothing but outstanding, as promised transactions.

I hired a HT acoustical designer and a certified installer and I couldn't be happier, except for one thing. I still feel a little guilty about not buying from the guy with the storefront who spent time with me. I just wish they'd recognize where they do and don't add value and charge accordingly.

Anyway thanks guys, for the great education and advice you've provided me.

What say you?
rogocop

Showing 1 response by wstritt

wstritt
170 posts
 
It is a good question - what is the "right price" to buy retail. I am not a frequent buyer of equipment but have always been able to get 10-15% off MSRP. My sense is that many "more frequent" buyers that post on this site get better deals from retailers which troubles me to some extent (i.e. jealousy mostly that they can buy cheaper) but for the help I get and the convenience of local service, I generally don't mind.

But "MSRP plus" for what they don't have in stock, and particularly if you can't audition it, is obscene IMHO. Comparing new against used equipent on Agon, on the other hand, is somewhat unfair - there clearly should be some premium for new. However, when was the last time anyone paid list for a car, boat or any other big ticket item (other than, perhaps, real estate or other one of a kind items)?

While somewhat apples and oranges, I recently solicited quotes for a remodeling project. Bids came in all over the place. I talked to all of the bidders, including the high bidder. He said, among other things, that the other contracters were giving away services and that he had taken a course that said one should get paid for the value provided so he was sticking to his price. I was a bit taken aback - it always thought that the market set the price and "valued" the product - he obviously thought otherwise. If he can get it from others, more power to him, but I feel no need to overpay. Neither should you.
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