Dear Larry,
Let me start by saying that I wish you the best with the company, and trust that your experience in the industry can change the product into something worthy of respect.
As you are undoubtedly aware, the prices of used DK products are pathetic, and I suspect that the DK brand deserves better than the disrespect the market is showing it. The problem goes back to the stunningly ill advised DK marketing campaign which you already noted as being probably not in the best interest of the company. If youll indulge me, I have some suggestions for the future I hope will be useful -
1)Keep those previously associated with DK quiet they provide no value, only more cynicism.
2)Dealers with multiple ads look desperate. Does anyone believe theres value in 9 of the same ad?
3)Stop with the Class A, (and now A+ (!) allegations) already. Its bullshit just say so. Smoke, mirrors, hype and bullshit are what got DK where it is today.
4)Delete the over-the-top hyperbole on the DK site The audience here is fairly sophisticated and we feel like our intelligence is insulted by moronic statements. The best speaker in the history of human kind Emotiontech engine, XDream technology, testing 90% of the components at up to twice the price oh my.
5)Be careful what you say. Youve already made statements youve quickly had to backtrack on. People appear to respect you dont use up your goodwill.
will interest less than 2% of the respondants(sp) on the page, if they fit within the normal demographics huh? what? Theres no way to rescue this. Just say you were tired or something.
Everyone, including Wilson is using MDF, and why not, is that mdf is cheap(sp-again). Oooops.
these F7's take almost 3 months to carve out of aluminum, with weighted CNC machines correction it took 3 months to make the CNC tapes Oooops again.
6)Make the shills go away. Looks like you have a handle on this already as we havent seen them recently. The DK promotion campaign had to be the worst ever concocted.
I hope that you can take what appears to be a decent product and rescue it. I think you have an uphill battle trying to reclaim your market, but wish you the best of luck in your attempt.
Let me start by saying that I wish you the best with the company, and trust that your experience in the industry can change the product into something worthy of respect.
As you are undoubtedly aware, the prices of used DK products are pathetic, and I suspect that the DK brand deserves better than the disrespect the market is showing it. The problem goes back to the stunningly ill advised DK marketing campaign which you already noted as being probably not in the best interest of the company. If youll indulge me, I have some suggestions for the future I hope will be useful -
1)Keep those previously associated with DK quiet they provide no value, only more cynicism.
2)Dealers with multiple ads look desperate. Does anyone believe theres value in 9 of the same ad?
3)Stop with the Class A, (and now A+ (!) allegations) already. Its bullshit just say so. Smoke, mirrors, hype and bullshit are what got DK where it is today.
4)Delete the over-the-top hyperbole on the DK site The audience here is fairly sophisticated and we feel like our intelligence is insulted by moronic statements. The best speaker in the history of human kind Emotiontech engine, XDream technology, testing 90% of the components at up to twice the price oh my.
5)Be careful what you say. Youve already made statements youve quickly had to backtrack on. People appear to respect you dont use up your goodwill.
will interest less than 2% of the respondants(sp) on the page, if they fit within the normal demographics huh? what? Theres no way to rescue this. Just say you were tired or something.
Everyone, including Wilson is using MDF, and why not, is that mdf is cheap(sp-again). Oooops.
these F7's take almost 3 months to carve out of aluminum, with weighted CNC machines correction it took 3 months to make the CNC tapes Oooops again.
6)Make the shills go away. Looks like you have a handle on this already as we havent seen them recently. The DK promotion campaign had to be the worst ever concocted.
I hope that you can take what appears to be a decent product and rescue it. I think you have an uphill battle trying to reclaim your market, but wish you the best of luck in your attempt.