Reel to reel deck -Talk me in or out of buying

I can't help myself. I feel like an addict. I really, REALLY want to buy a reel to reel tape deck. But why? I don't own any reels. Can a case be made for buying a deck in this digital age? I'm salivating over a Revox g36 tube unit.

I'm tearing myself to pieces over here. HELP!