Rank Stereophile, & why no Von Schweikert reviews


Why is it that Stereophile has no Von Schweikert reviews in there archives? Did Albert piss them off? How would you rank Stereophile magazine against their competitors such as The Absolute Sound and others. Who is your favorite? Thanks
wjb

Showing 2 responses by lrsky

A manufacturer's perspective.
We advertise monthly, on the 3rd cover, (inside rear page) at obviously no small expense. We get zero reviews, all the while I see 'endless monthly reviews' on Musical Fidelity.
I have no bone to pick with them--yet it seems that MF is in every issue! How does Stereophile justify so much ink for one manufacturer??
In Las Vegas, one person ONE, other than our Sales account rep, came into our suite.
He was terrific, and admittedly Steven Mejias, wrote a nice piece on what happened, (and was REMARKABLY ACCURATE) in his recitation of events. Yet, somehow, I thought that we might have seveal of their staff coming by to at least see what one of their principal advertisers would be doing--see what kind of sound we were offering--if nothing else from curiosities standpoint.
So the next time you think that ad dollars always buy reviews, think of us, with virtually no notice from Stereophile. We're practically invisible in their magazine. Franky it gives me pause to reevaluate our advertising scheme, spread our advertising to many instead of saturating one.
Any comments--what would you guys do?
Also, how credible are they (Stereophile) vesus, the ezines? Soundstage came by, (we've spent not one dime with them), and gave us a "Value Leader" monniker for our price/sound for all of CES. This really makes me wonder.
Thoughts would be appreciated.

Best,
Larry R. Staples
LSA Group
President/Designer
Trejla,
As usual, intelligent, thoughtful,insightful, well prepared thoughts.

I would have to believe, based on years of following them that everyone at Stereophile has 'honor' as a mantra.

My issue with Stereophile as it relates to 'ranking them' centers around simple business etiquette. From LSA's perspective it seems that the owners/editor of Stereophile should at least pay a courtesy visit to those who advertise with them, while at the preeminent show of the year--even if they don't write about us. I would think that they would have a passing interest in the people and products that they highlight in their advertising sections each month.
Moreover, what other time are we all this close in terms of simple geography?
We were virtually ignored by (what is currently) our only advertising outlet. Insofar as I am concerned this is unacceptable in any business relationship.
They can claim that they were busy if they like but I can trump them there--sending six pairs of speakers, four amplifiers and nine people from three states to Vegas--then entertaining hundreds of dealers, distributors and other attendees for four days.

I am really discouraged and disappointed by their snub.

Larry R. Staples
LSA Group
President/Designer