Putting an end to the audio cable debate! Part 1

"The price of luxury goods is not based solely on production costs, it is dependent on the value perceived by the consumer. The pricing strategy is simple: How much is the consumer willing to pay to achieve this status, quality, and extra-ordinary experience?

If the product sells, it's because it meets a consumer need."

I agree.  The conflict occurs when people need others to share their same beliefs.  Not sure why this is even a debate - value is uniquely established when weighed against a set of personal standards.  Judge for yourself, vote with your wallet, and let others do the same.

I do enjoy reading his design briefs, and I find it interesting that such an esteemed cable engineer/designer doesn’t seem to buy into the level of importance that many other cable manufacturers and audiophiles place on certain tenets of the audiophile cable world.....

conductor quality

I don’t use wire “quality factor” as a design element since every contemporary draw science for wire is vastly better quality than ever.

cryo treatment

What we don’t offer is what I can’t hear as a designer. Sorry, but I’ve yet to hear CRYO treatments, intended to improve the wire’s PHYSICAL strength or grain consistency and direction, change the sound.

directionality

As far as grain direction goes, you can flip the leads in any direction you want, as the wire’s grains all go the same way due to the manufacturing process that we use. If you can hear the direction switch, flip them any way you like. We won’t send you a bill for that!

He does seem to like solid core wire, as do I....

Solid wire wins hands down for this application. Every question is in solid wire’s court. End use, costs less, processing cost, ease of termination and lack of tertiary elements (all those diode effect “arguments” between strands and more).